Founder of FM Solutions
Applied AI, automation and bespoke product.
I'm Fabian Martinelli, founder of FM Solutions. Here you'll find what I actually apply in AI and automation: playbooks, materials and the shortest path to reach me. No hype.
AI that ships to production, not to slides.
Projects running across three time zones.
Real operations. No magic promises.
Cases that reach production.
Assistants that sell, agents that qualify, pipelines that save hours. Not abstract models: what moves the needle today.
The basics done right before the shine.
Taking the dull work out of operations so the team can sell, support and plan. Pipelines, integrations, syncs.
Behind building AI software.
Product decisions, technical choices, metrics, mistakes and wins. From FM Solutions to one-off collaborations with other teams.
Fabian Martinelli
Founder and CEO of FM Solutions. Applied AI, automation and custom product for SMBs, with projects in Brazil, Europe and the US. An operator, not a commentator.
- Applied AI and agents in production
- Operations, sales and support automation
- Custom software product
- AI governance, management and risk
ISO/IEC 42001AI Management System, FoundationISO/IEC 23894AI Risk Management, FoundationISO/IEC 38507AI Governance, FoundationCAILICertified AI Lead ImplementerCAIGPCertified AI Governance Professional
Two paths. Same operator behind both.
Your company needs applied AI, without reinventing the wheel.
FM Solutions, a boutique AI platform for SMBs. Support, sales, marketing, ops, compliance and internal management. One subscription, modular tools, native WhatsApp integration.
You have a specific tech project or want to collaborate.
Bespoke projects, technical partnerships, advisory and product development with founders, agencies and companies across Brazil, Europe and the US. Direct conversation, clear scope, real delivery.
Reach out →Slices of what works, organized so you can apply them tomorrow.
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The most useful cut of the week, a 5-minute read. No promises, no upsell, no social media begging for engagement.