[ Founder of FM Solutions · BR · EU · US ]
Applied AI, automation and bespoke product.
I'm Fabian Martinelli, founder of FM Solutions. Here you'll find what I actually apply in AI and automation: playbooks, materials and the shortest path to reach me. No hype.
What I share
Three fronts, one thesis: tech has to ship to production and move the needle.
Applied AI
No abstract models. Real cases that ship: assistants that sell, agents that qualify, pipelines that save hours. The work that actually moves the needle today.
Automation
Pulling boring ops off the team so they can focus on sales, support and strategy. Pipelines, integrations, sync layers. The basics done right before the shiny stuff.
Product & craft
Behind the scenes of building AI software: product decisions, technical trade-offs, metrics, mistakes and wins. From FM Solutions to one-off collaborations with other teams.
How to work with me
Two paths. Same operator behind both.
Path 01 · Product
Your company needs applied AI, without reinventing the wheel.
FM Solutions, a boutique AI platform for SMBs. Support, sales, marketing, ops, compliance and internal management. One subscription, modular tools, native WhatsApp integration.
Explore fmsolutions.ai→Path 02 · Collaboration
You have a specific tech project or want to collaborate.
Bespoke projects, technical partnerships, advisory and product development with founders, agencies and companies across Brazil, Europe and the US. Direct conversation, clear scope, real delivery.
Reach out→Recent resources
Slices of what works, organized so you can apply them tomorrow.
Checklist da Base: o que arrumar antes de plugar qualquer IA
O modelo é a parte fácil. A base é o trabalho. 18 itens em 5 blocos (dados, processo, integração, dono, métrica) pra checar se a sua empresa aguenta IA, mesmo o Claude Fable 5.
Como contratar seu primeiro funcionário digital
Você não precisa de estrutura de gigante pra ter uma IA trabalhando. Escolha a vaga certa, dê as 4 regras e rode o teste de uma semana. O guia do zero ao primeiro funcionário digital.
Pacote do Operador do Claude Fable 5
Prompts com contexto real, sistemas, agentes e a tabela de quando usar o Fable 5 ou o Opus 4.8. Pra botar o Claude 5 pra trabalhar hoje, sem queimar dinheiro.
WhatsApp que Vende Sozinho: o guia do atendente de IA
A Meta soltou um atendente de IA pro WhatsApp. Aqui está o passo a passo pra montar o seu (que marca, responde e fecha venda) sem virar dor de cabeça.
Checklist Anti-Golpe de IA: como blindar sua empresa
Os 4 golpes que clonam voz, rosto e documento com IA — e as 5 defesas (mais o que fazer se já caiu) pra proteger o caixa da sua empresa.
Como usar o Claude Opus 4.8 de verdade: o sistema pra extrair 10x da mesma assinatura
A maioria paga pelo Opus 4.8 e usa um terço dele. Este é o guia operacional pra parar de usar como chatbot: os níveis de esforço, onde rodar, os recursos que viram alavanca, e um setup de 1 hora pra PME.
The thesis
Operators write differently from people who just talk about it.
Big tech ships the model. Whoever understands the company context (the sector, the operation, the people) is the local operator. That's the bridge I work on: tech that ships to production and produces results, not pretty slides.
Everything I publish here comes from the real operation, FM Solutions and the projects I collaborate on. If it made it into a playbook, it's because we shipped it (and it worked, or it failed and we learned).
Where I publish